Enchantment Kawasaki

Enchantment book cover

‘Enchantment: The Art of Changing Hearts, Minds, and Actions’ is Guy Kawasaki’s tenth book. I first encountered Guy when he was the ‘Chief Evangelist’ at Apple. I was impressed by Steve Jobs’ paradigm “Inventing the Future” and Guy did an awesome job, persuading people to believe in Apple’s products. One of Guy’s early books, ‘Selling the Dream’ is still a personal favourite.

Enchantment Kawasaki

Have you ever wanted to change the world or at least “influence what people will do while maintaining the highest standards of ethics?”

Guy’s salient subjects are:

  • why enchantment is necessary
  • the pillars of enchantment (likability, trustworthiness, and a great cause)
  • launching
  • overcoming resistance
  • making enchantment endure
  • using technology
  • enchanting your employees
  • enchanting your boss
  • resisting enchantment.

It’s an excellent book for network marketing professionals.

>> order Enchantment: The Art of Changing Hearts, Minds, and Actions

My favourite expert commentary is:

Robert Scoble

“You feel it when you drive a BMW, touch an Apple iPad, walk into a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands.”
— Robert Scoble, Rackspace Videoblogger

Update: I’m no longer involved with network marketing.

iPad, More Than Just Technology

Steve Jobs crossroads sign

Quoting Steve Jobs: “I’ve said this before, but thought it was worth repeating: It’s in Apple’s DNA that technology alone is not enough. That it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our hearts sing.

And nowhere is that more true than in these post-PC devices.

And a lot of folks in this tablet market are rushing in and they’re looking at this as the next PC. The hardware and the software are done by different companies. And they’re talking about speeds and feeds just like they did with PCs.

And our experience and every bone in our body says that that is not the right approach to this. That these are post-PC devices that need to be even easier to use than a PC. That need to be even more intuitive than a PC. And where the software and the hardware and the applications need to intertwine in an even more seamless way than they do on a PC.

And we think we’re on the right track with this. We think we have the right architecture not just in silicon, but in the organization to build these kinds of products.”

Clearly, Apple gets it, but instead of calling the iPad a ‘Post PC’ device they could very well refer to it as a…

After you view the movie, make a suggestion.

Steve Jobs: My Thanks

Steve Jobs Macworld cover

Steve Jobs recently wrote, “I love Apple so much and hope to be back as soon as I can.”

Steve Jobs: My Thanks

I love Apple too Steve and I hope the “good vibe” energy you’ve generated over your lifetime will now return to you magnified manyfold, enabling you to heal and return to Apple rejuvenated.

Background: I remember observing the joy my father experienced playing with a little HP computer that had a small white on black screen and a built in printer. I often scanned dad’s BYTE magazines, but personal computers didn’t really grab my attention until 1982 when I bought a NorthStar Advantage machine that ran CP/M. The NorthStar’s text and data handling were surprisingly good, but creating simple graphics was painful. That pain led to a jaw-dropping, Apple induced ‘Eureka’ moment when I first saw the Lisa at Computerworld in Vancouver.

Apple Lisa

One of the Computerworld sales guys realized how impressed I was, so he sat me down to watch a movie of Steve talking about great products. Unsurprisingly Steve listed many of my favourite things.

Steve Jobs = A Lifetime of FUN for Millions of People

Apple, NeXT and then back to Apple again, I followed Steve, it was clear to me that he had a tech vision that the rest of us lacked.

My thanks Steve, I’m not a traditional prayer sort of guy, but I am sending very positive energy your way. Be well and take care of yourself.

Update: Steve Jobs died at home 20111005 surrounded by his loving family.

The authorized biography ‘Steve Jobs by Walter Isaacson’ will be available 24 October 2011.